We are cruelty free, and always have been! Read more about that here. We also make it a point to work with cruelty-free, third-party vendors. Our products have always, always been some of the best-priced on the market and it’s not like we use different materials to make them than our competitors. Know what we’re saying? We care about you. We hear all the time “wet n wild was the first makeup I ever bought,” and We Love That.
Soft focus effect
Long-lasting, buildable color
Enriched formulas Infused with Jojoba Oil for a silky, smooth texture
Blends effortlessly
Cruelty-free, Gluten-free and Fragrance-free
